Klaus Gehrig: Is Lidl’s digital problem at the top?

Klaus Gehrig

Some of you will remember: A few months ago, Manager Magazin reported that Klaus Gehrig, Chairman of the Lidl Supervisory Board, had”never surfed the Internet before” – and in this context shed light on the problems of the retail giant with digitization. In the meantime, it has turned out that their extent is even greater than expected: The Executive Board has stopped the”electronic Lidl merchandise information system” (Elwis), which was developed jointly with SAP and is said to have already cost around 500 million euros.

A good thing: more digital competence, less personnel castling

Could this disaster have been prevented? In any case, the lack of digital competence in the Supervisory Board and the constant personnel turnover in management are extremely bad prerequisites for a successful digital transformation. We fear: If these factors do not change, the next bad news at Lidl will only be a matter of time. Hopefully Gehrig will soon provide more digital expertise in his committee – and will finally be personally involved with the Internet.